A Call to Garms II Pop Up Shop Returns to Savile Row

Posted - 20 November 2019

The Pollen Estate is delighted to announce that the Crisis at Christmas Pop Up, ‘A Call to

Garms II’, will return to Savile Row this December 9-19, 2019. To date, 46 Savile Row tailors

and leading international luxury menswear brands have pledged to donate clothing and

accessories to the in the initiative including Anderson & Sheppard, Harry’s, Norton & Sons,

Gieves & Hawkes and Cifonelli. All proceeds from the menswear pop-up shop will be sent to

Crisis, the United Kingdom’s charity for homelessness, before Christmas to help them to

support their Christmas program and their commitment to ending homelessness.


The concept was brought to life by menswear stylist and writer Tom Stubbs. “I was so struck

by the special work of Crisis”, said Stubbs, who has been looking for ways to channel the

generosity and resources of the fashion industry to this cause. He continues, “The pop up on

Savile Row is a great way to raise awareness around the most important aspects of the work

that Crisis does in their centres.” Known for their personal engagement with homeless, Crisis

offers year round support and training to help leave homelessness behind for good. “For a

community that often feels so isolated, just simple conversation can make all the difference. We

need to learn how to engage with rough sleepers all over our city to make them feel more

human again.”


Located at No 31 Savile Row, the pop-up will offer exceptional bargains with accessories from

£10, clothing from £30 and suits from £100. New donations will hit the shop floor every day to

make sure that everyone can find something for themselves or Christmas presents for friends

and family. Complementing the stylish offerings, a host of events, gigs and appearances will

take place alongside the pop-up. The shop opening hours are 11AM - 7PM, Monday through

Saturday, with the interior showcasing graffiti by street artist Ben Eine. Dermot O’Leary and

Tom’s Shopping Extravaganza Evening will be taking place on the evening of December 11th,

with DJ Fat Tony and friends joining to support on December 12th.


“Savile Row is the world’s finest street for bespoke tailoring and we are thrilled to be working

with Tom Stubbs and Crisis again on the world’s most sartorial charity pop-up experience,''

said Julian Stocks, Acting Chief Executive of The Pollen Estate. “We believe creating great places is not

just about bricks and mortar, it’s about being part of a vibrant local community that contributes

to wider society. We are proud once again to support the U.K.’s leading homeless charity.”

Last December, the inaugural ‘A Call to Garms’ raised over £75,000 in 9 days with minimal

costs through the help of The Pollen Estate, shop volunteers and contributing brands.



Crisis work directly with thousands of homeless people every year. They provide vital help so

that people can rebuild their lives and are supported out of homelessness for good. Crisis offers

one to one support, advice and courses for homeless people in 12 areas across England,

Scotland and Wales. How they help someone depends on their individual needs and situation.

It could be with finding a home and settling in, getting new skills and finding a job, or help with

their health and wellbeing. They use research to find out how best to improve their services, but

also to find wider solutions to homelessness. Together with homeless people and Crisis

supporters, they campaign for the changes needed to end homelessness for good.



Crisis at Christmas is just the beginning of helping people out of homelessness. It’s a huge

volunteer effort, with 15 centres across Britain offering food, clothing, advice and support with

health, housing, employment and benefits. For many, Crisis at Christmas offers a chance to

relax, regain confidence and plan for the future in a supportive environment, away from the

immediate hardships of homelessness. Among the 4,194 guests who came to Crisis at

Christmas 2017, they held 804 advice sessions, 683 health checks and provided 1,753 items of

clothing. But they don’t stop there. At the Christmas centres, Crisis introduces people to our

year-round training, education and support with housing, employment and health. This

long-term support helps people to rebuild their lives and leave homelessness behind for good. It

takes 10,000 volunteers to run Crisis at Christmas - cooking and serving food, driving vehicles,

cutting hair, providing healthcare, giving advice on housing and lots more. Volunteers with

direct experience of Crisis’ year-round services are on hand to talk to all guests about how

Crisis can help them out of homelessness in the year ahead.


Crisis At Christmas Pop Up

31 Savile Row



Monday 9th to Thursday 19th December - 11am to 7pm.


Instagram: @popupcrisis

#PopUpCrisis #EastMayfair #SavileRow #scoopacoup


2019 PLEDGES (and growing!)

Anderson & Sheppard

Ascot Shoes

Begg & Co

Benson & Clegg

Budd Shirtmakers




Davies & Son

Dege & Skinner



Gaziano Girling

Genesis Labels

Gieves & Hawkes

Globe Trotter


Hamilton and Hare


Henry Poole & Co


Jimmy Choo

JW Anderson

Katherine Hamnett

King & Tuckfield


London Sock Company


Mr Porter

Nick Vinson

Norton & Sons

Pringle of Scotland

Richard Anderson

Richard James


Smart Turnout

Stone Island






Turnbull & Asser

Vitale Barberis Canonico

Vivienne Westwood



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