Savile Row announces two day street closure for Concours event in June 2022

The Pollen Estate is delighted to announce Concours on Savile Row, an event celebrating the stunning collaboration between the Savile Row tailoring houses and the automotive world. Produced by Hothouse Media in collaboration with The Pollen Estate, Concours will take place from June 15th - 16th. The two days will explore the relationship between craftsmanship and the art of bespoke which inextricably links the realms of tailoring and automobiles.

Over the two days, Savile Row tailors will be partnering with notable car manufacturers on concepts, displays and exhibitions which highlight these two crafts. The event will showcase more than 30 world-class cars displayed along the street, from pre-war thoroughbreds to the latest electric hypercars, including Pininfarina’s Testarossa Spider, renowned Italian industrialist and playboy Gianni Agnelli's first and last Ferraris, the Kingsman movie Jaguar E-type and the new Maserati MC20 to name but a few. Many of the renowned tailors, shoemakers and art galleries will be open late to visitors, and the street will also feature a central stage, which will host a number of talks with key figures from the worlds of tailoring and automotive design. Live music will also accompany the event across the two days, ensuring all visitors to the Row during the two-day event will be met with a celebration of this global hub of bespoke tailoring and the many parallels it holds with the automotive industry.

Partnerships to date include Dege & Skinner and Morgan Motor Company, J.P. Hackett and Aston Martin, Holland & Sherry and Bizzarrini, and Huntsman and Bentley among others. Each of these partnerships will provide a unique opportunity to dive into the minds of these great brands producing exclusive garments, installations and more. Further collaborations will be announced in the upcoming months in the lead up to the event. Over the course of the two days, Savile Row will be closed to traffic thanks to Westminster City Council, and entry will be free to all visitors.

Julian Stocks, Property Director of the Pollen Estate, said of the event, “We are delighted to unveil Concours on Savile Row, giving an insight into the long-standing relationship between Savile Row tailors and luxury car manufacturers. The event will be a wonderful showcase of craftsmanship that is unique to both industries.”

Geoff Love, the Managing Director and Co-founder of Hothouse Media explained “The coming together of these two world recognised industries is an exclusive opportunity for all who are able to visit. The two-day event will act as not only a celebration of stunning cars and garments but also the craftsmanship and skill of bespoke manufacturing and tailoring."

Concours on Savile Row will take place from June 15th - 16th 2022, with a programme of events taking place from 10am - 8pm daily. This includes a partnership with Westminster City Lions, which helps involve individuals aged between 13-16 in cultural and creative opportunities.